Customer relationship management
题名:
Customer relationship management
著者:
Cunningham, Michael J.
ISBN:
9781841122137
出版信息:
Oxford : Capstone Publishing, 2002
规格:
124 p.
系列:
Marketing ; 04
系列题名:
Marketing ;
一般附注:
Includes index
主题:
| Customer relations -- Management |
| Relationship marketing |
| Customer relations -- Management -- Case studies |
| Electronic commerce |