Innovation : the five disciplines for creating what customers want
题名:
Innovation : the five disciplines for creating what customers want
著者:
Carlson, Curtis Ray
Wilmot, William W.
ISBN:
9780307336699
版:
1st ed.
出版信息:
New York : Crown Business, 2006
规格:
356 p. : ill. ; 25 cm
一般附注:
Includes bibliographical references (p. 305-338) and index
主题:
| Technological innovations -- Management -- Case studies |
| Organizational effectiveness -- Case studies |
| Creative ability in business -- Case studies |
| Industrial management -- Case studies |
| New products -- Case studies |