The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
题名:
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
著者:
Barry, Pete
ISBN:
9780500516232
版:
2nd ed.rev. & expanded.
出版信息:
London : Thames & Hudson, 2012
规格:
296 p. : ill. ; 25 cm
一般附注:
Includes bibliographical references and index
内容:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
主题:
| Advertising |
| Advertising campaigns |
| Advertising copy |