Carrots and sticks : unlock the power of incentives to get things done
题名:
Carrots and sticks : unlock the power of incentives to get things done
著者:
Ayres, Ian
ISBN:
9780553807639
版:
1st ed.
出版信息:
New York : Bantam Books, 2010
规格:
xx, 218 p. : ill. ; 25 cm
一般附注:
Includes bibliographical references and index
内容:
Thaler’s apples -- Incentives versus commitments -- Losses loom large -- That nagging feeling -- Maintenance and mindfulness -- What commitments say about you -- Antonio’s problems -- A commitment store.
摘要:
The part-owner of StickK.com uses research into incentives and punishments to introduce the concept of "commitment contracts," an easy strategy for setting and achieving goals that is already in use by successful companies and individuals across America. Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a "stick" (the potential loss of
主题:
| Commitment (Psychology) |
| Incentive (Psychology) |
| Motivation (Psychology) |
| Economics -- Psychological aspects |
摘要:
The part-owner of StickK.com uses research into incentives and punishments to introduce the concept of "commitment contracts," an easy strategy for setting and achieving goals that is already in use by successful companies and individuals across America. Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a "stick" (the potential loss of