Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution
题名:
Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution
著者:
Reece, Monique
ISBN:
9780137010103
出版信息:
Upper Saddle River, N.J : FT Press, 2010
规格:
xxxii, 372 p. ; 26 cm
一般附注:
Includes index
主题:
| Marketing -- Management |
| Telemarketing |
| Strategic planning |