Brand spaces : branded architecture and the future of retail design
题名:
Brand spaces : branded architecture and the future of retail design
著者:
Klanten, Robert
Ehmann, Sven
Borges, Sofia
ISBN:
9783899554779
出版信息:
Berlin : Gestalten, 2013
规格:
239 p. : col. ill. ; 31 cm
一般附注:
Includes index
摘要:
Brands are always hungry for new communication ideas. With unique spatial experiences quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time
主题:
| Corporate image -- Design |
| Stores, Retail -- Design |
| Branding (Marketing) |
| Interior architecture -- Pictorial works |
| Store decoration -- Pictorial works |
| Stores, Retail -- Design and construction |
摘要:
Brands are always hungry for new communication ideas. With unique spatial experiences quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time