No logo : o poder das marcas
题名:
No logo : o poder das marcas
著者:
Klein, Naomi, 1970-
ISBN:
9789727086733
出版信息:
Lisboa : Relogio d'Agua, c2002
规格:
529, [6] p. : il.
一般附注:
Titulo original: No logo
主题词汇:
主题:
| Marcas comerciais -- Aspectos sociais |
| Produtos de marca -- Marketing |
| Liberalismo economico |
| Brand name products -- Management |
| Brand name products -- Valuation -- Management |
| Commerce |
| International business enterprises -- Political aspects |
| International business enterprises -- Public opinion |
| Brand name products -- Political aspects |
| Brand name products -- Public opinion |