Billions : selling to the new Chinese consumer
题名:
Billions : selling to the new Chinese consumer
著者:
Doctoroff, Tom
ISBN:
9781403976635
出版信息:
New York, NY : Palgrave Macmillan, 2005
规格:
xiii, 225 p. : ill. ; 24 cm
一般附注:
Includes index
主题:
| Consumers -- China -- Attitudes |
| Consumers' preferences -- China |
| Intercultural communication -- China |
| Communication and culture -- China |
| Marketing -- China |