Marketing for hospitality and tourism
题名:
Marketing for hospitality and tourism
著者:
Kotler, Philip
Bowen, John T., 1948-
Makens, James
ISBN:
9780130996114
版:
3rd ed.
出版信息:
Upper Saddle River : Prentice Hall, 2002
规格:
893 p.
一般附注:
Includes bibliographical references and index
主题:
| Hospitality industry -- Marketing |
| Tourism -- Marketing |