Next generation business strategies for the base of the pyramid : new approaches for building mutual value
题名:
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
著者:
London, Ted, 1963-
Hart, Stuart L.
ISBN:
9780137047895
出版信息:
Upper Saddle River, N.J. : FT Press, 2011
规格:
xxxvii, 249 p. ; 24 cm
一般附注:
Includes index
主题:
| Social responsibility of business |
| Strategic planning |
| Small business -- Management |
| Organizational effectiveness |