Boom : marketing to the ultimate power consumer--the baby boomer woman
题名:
Boom : marketing to the ultimate power consumer--the baby boomer woman
著者:
Brown, Mary, 1959-
Orsborn, Carol
Underhill, Paco
ISBN:
9780814473900
出版信息:
New York : American Management Association, 2006
规格:
xviii, 238 p. : ill. ; 24 cm
一般附注:
Includes bibliographical references (p. 225-228) and index
主题:
| Women consumers |
| Consumer behavior |
| Marketing |
| Baby boom generation |