Multinationals in Hong Kong : perceptions and problems in marketing consumer goods
题名:
Multinationals in Hong Kong : perceptions and problems in marketing consumer goods
著者:
Pressentin, Thomas
ISBN:
9789726580638
出版信息:
Macau : Macau Foundation, c1998
规格:
x, 291 p. ; 23 cm.
系列:
Macau Studies in Management Series
系列题名:
Macau Studies in Management Series
主题:
| International Business enterprises -- China -- Hong Kong |
| Marketing -- China -- Hong Kong |
| Industrial management -- China -- Hong Kong |
| Gestão |
| Marketing -- Hong Kong |
| Gestão empresarial -- Hong Kong |
| Gestão das organizações |
| Consumo |
| Gestão indústrial -- Hong Kong |