Optimal database marketing : strategy, development, and data mining
题名:
Optimal database marketing : strategy, development, and data mining
著者:
Drozdenko, Ronald G.
Drake, Perry D.
ISBN:
9780761923572
出版信息:
London [etc.] : SAGE Publications, 2002
规格:
398 p.
主题:
| Marketing |
| Electronic commerce |
| Internet marketing |