Nudge : improving decisions about health, wealth, and happiness
由
Thaler, Richard H.
题名
:
Nudge : improving decisions about health, wealth, and happiness
著者
:
Thaler, Richard H.
Sunstein, Cass R.
ISBN
:
9780300122237
出版信息
:
New Haven : Yale University Press, c2008
规格
:
x, 293 p. : ill. ; 25 cm
一般附注
:
"A Caravan book"--T.p. verso
摘要
:
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice
主题词汇
:
Economics -- Psychological aspects
Choice (Psychology) -- Economic aspects
Decision making -- Psychological aspects
Consumer behavior
主题
:
Economics -- Psychological aspects
Choice (Psychology) -- Economic aspects
Decision making -- Psychological aspects
Consumer behavior
摘要
:
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice
| 图书馆 | | | | 状态 |
|---|
| 何东图书馆 | 00396508 | 330.16 Tha | 一般外借图书 | FC外文書區 |
| 澳门中央图书馆 | 00396507 | 330.16 Tha | 一般外借图书 | 到期日 24-6-28 |