What's your story? : storytelling to move markets, audiences, people, and brands
由
Mathews, Ryan
题名
:
What's your story? : storytelling to move markets, audiences, people, and brands
著者
:
Mathews, Ryan
Wacker, Watts
ISBN
:
9780132277426
出版信息
:
Upper Saddle River, N.J. : FT Press, c2008
规格
:
xiii, 222 p. ; 24 cm
一般附注
:
Includes bibliographical references (p. [189]-197) and index
主题词汇
:
Marketing
Storytelling -- Economic aspects
Corporate culture
主题
:
Marketing
Storytelling -- Economic aspects
Corporate culture
图书馆 | | | | 状态 |
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澳门中央图书馆 | 00323269 | 658.8 Mat | 一般外借图书 | FC外文書區 |