What's your story? : storytelling to move markets, audiences, people, and brands
由
 
Mathews, Ryan

题名
: 
What's your story? : storytelling to move markets, audiences, people, and brands

著者
: 
Mathews, Ryan
 
Wacker, Watts

ISBN
: 
9780132277426

出版信息
: 
Upper Saddle River, N.J. : FT Press, c2008

规格
: 
xiii, 222 p. ; 24 cm

一般附注
: 
Includes bibliographical references (p. [189]-197) and index

主题词汇
: 
Marketing
 
Storytelling -- Economic aspects
 
Corporate culture

主题
: 
Marketing
 
Storytelling -- Economic aspects
 
Corporate culture


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