Previsivelmente irracional : as forcas ocultas que influenciam as nossas decisoes
INITIAL_TITLE_SRCH:
Previsivelmente irracional : as forcas ocultas que influenciam as nossas decisoes
AUTHOR:
Ariely, Dan
Serra, Sofia
ISBN:
9789898206183
EDITION:
1a ed.
PUBLICATION_INFO:
Alfragide : Estrela Polar, 2009
PHYSICAL_DESC:
237 p.
GENERAL_NOTE:
Titulo original:Predictably irrational
SUBJECT:
| Economia -- Aspectos psicologicos |
| Tomada de decisao |
| Consumidores -- Comportamento |