No logo : o poder das marcas
INITIAL_TITLE_SRCH:
No logo : o poder das marcas
AUTHOR:
Klein, Naomi, 1970-
ISBN:
9789727086733
PUBLICATION_INFO:
Lisboa : Relogio d'Agua, c2002
PHYSICAL_DESC:
529, [6] p. : il.
GENERAL_NOTE:
Titulo original: No logo
SUBJECT_TERM:
SUBJECT:
| Marcas comerciais -- Aspectos sociais |
| Produtos de marca -- Marketing |
| Liberalismo economico |
| Brand name products -- Management |
| Brand name products -- Valuation -- Management |
| Commerce |
| International business enterprises -- Political aspects |
| International business enterprises -- Public opinion |
| Brand name products -- Political aspects |
| Brand name products -- Public opinion |