Dynamic perspectives on globalization and sustainable business in Asia
INITIAL_TITLE_SRCH:
Dynamic perspectives on globalization and sustainable business in Asia
AUTHOR:
Ordóñez de Pablos, Patricia, 1975-
ISBN:
9781522570950
PUBLICATION_INFO:
Hershey, PA : Business Science Reference, an imprint of IGI Global, c2019.
PHYSICAL_DESC:
xxiv, 411 p. ; 29 cm
SERIES:
Advances in business strategy and competitive advantage
Advances in business strategy and competitive advantage.
SERIES_TITLE:
Advances in business strategy and competitive advantage
Advances in business strategy and competitive advantage.
CONTENTS:
Determinants of customers' perceived value in the fast food industry for global brands in Malaysia : customers' perceived value in the fast food industry for global brands in Malaysia / Jalal Hanaysha, Zahari Abu Bakar, Putri Tahir, Lee Loon -- Determinants of financial literacy among Indian youth : determinants of financial literacy / Jehangir Bharuch -- Market development strategy for India's rail company IRCON in Asia, Africa and Middle East / Sandeep C. -- Relationship quality and customer demographics in Indian retail / Ekta Duggal, Harsh Verma -- Impact of manipulative character of direct to consumer promotion / Jayarani Pandey, Saibal Saha, Ajeya Jha -- An empirical note on comparative perceptions of Indian patients and physicians in direct-to-consumer promotion of pharmaceutical products / Jaya Pandey, Ajeya Jha, Samrat Mukherjee, Saibal Saha -- Mergers & acquisition by Indian firms : managerial perspectives on challenges and solutions / Som Bhattacharyya -- Expats in India : perspectives on difficulties of doing business in India and its implications of having born global firms from India / Som Bhattacharyya -- Trucker value perception and manufacturer value offering in Indian truck market : business model through value perspective / Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee -- Relationship quality and customer demographics in Indian retail / Ekta Duggal, Harsh Verma -- Efficiency of entrepreneurship education at the collegiate level / Chusheng Chen, Yenchun Wu, Luanyan Du -- Facebook as marketing tools for organizations : knowledge management analysis / Siti Farzana Jaman, Muhammad Anshari -- The case of Australian reluctance with the Chinese belt and road initiative / Mona Chung, Bruno Mascitelli -- Digital banking services in rural India : a customer's perspective / M.L. Ashoka, T.S. Rakesh, S. Madhushree -- A study of place branding of Macao / Chi Fong Tang, MingHao Zhang, Jennifer Gao -- Green business : an Indian perspective / Rabindra Jena.
ABSTRACT:
"This book brings together academics, researchers, lecturers, decision makers, policy makers, and practitioners to share new theories, research findings, and case studies, to enhance understanding and collaboration in business, management and technology in Asia now and in the future. The book focuses on Asia, with a special attention to South East Asian countries"-- Provided by publisher.
SUBJECT:
| Sustainable development -- Asia. |
| Entrepreneurship -- Environmental aspects -- Asia. |
| Globalization -- Asia. |
BIBSUMMARY:
"This book brings together academics, researchers, lecturers, decision makers, policy makers, and practitioners to share new theories, research findings, and case studies, to enhance understanding and collaboration in business, management and technology in Asia now and in the future. The book focuses on Asia, with a special attention to South East Asian countries"--