Hospitality sales : selling smarter
INITIAL_TITLE_SRCH:
Hospitality sales : selling smarter
AUTHOR:
Siguaw, Judy A.
Bojanic, David C.
ISBN:
9781401834784
PUBLICATION_INFO:
Austria [etc.] : Delmar Learning/Thomson, c2004
PHYSICAL_DESC:
ix, 204 p.
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT_TERM:
SUBJECT:
| Hospitality industry -- Marketing |