The design of things to come : how ordinary people create extraordinary products
INITIAL_TITLE_SRCH:
The design of things to come : how ordinary people create extraordinary products
AUTHOR:
Vogel, Craig M.
Cagan, Jonathan, 1961-
Boatwright, Peter
ISBN:
9780132776202
PUBLICATION_INFO:
Upper Saddle River, N.J. : Prentice Hall, 2005
PHYSICAL_DESC:
xxviii, 237 p. : ill. ; 24 cm
GENERAL_NOTE:
Includes index
CONTENTS:
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
SUBJECT:
| New products |
| Product management |