Mobile for good : a how-to fundraising guide for nonprofits
INITIAL_TITLE_SRCH:
Mobile for good : a how-to fundraising guide for nonprofits
AUTHOR:
Mansfield, Heather.
ISBN:
9780071825467
PUBLICATION_INFO:
New York : McGraw-Hill Education, c2014.
PHYSICAL_DESC:
ix, 244 p. ; 24 cm
ABSTRACT:
Mobile devices are fast becoming the number 1 means of digital communication. This title shows you learn how to: master your mobile fundraising strategy; create a strategic plan flexible enough to handle changes in technology; and design a website and emails that workon both mobile devices and computers.
SUBJECT:
| Nonprofit organizations -- Marketing. |
| Nonprofit organizations -- Internet marketing. |
| Fund raising. |
| Social marketing. |
BIBSUMMARY:
Mobile devices are fast becoming the number 1 means of digital communication. This title shows you learn how to: master your mobile fundraising strategy; create a strategic plan flexible enough to handle changes in technology; and design a website and emails that workon both mobile devices and computers.