Business marketing
INITIAL_TITLE_SRCH:
Business marketing
AUTHOR:
Bingham, Frank G.
Gomes, Roger
Knowles, Patricia A.
ISBN:
9780071243964
EDITION:
3rd ed.
PUBLICATION_INFO:
Boston [etc.] : Mcgraw Hill, c2005
PHYSICAL_DESC:
xv, 475 p.
GENERAL_NOTE:
Includes index
SUBJECT:
| Industrial marketing |
| Industrial marketing -- Management |
| Industrial procurement -- Management |
| Industrial marketing -- United States -- Case studies |