Outsmarting Google
INITIAL_TITLE_SRCH:
Outsmarting Google
AUTHOR:
Bailyn, Evan
Bailyn, Brad
ISBN:
9780789741035
PUBLICATION_INFO:
Indianapolis, Ind. : Que, 2011
PHYSICAL_DESC:
xi, 226 p. : ill. ; 23 cm
GENERAL_NOTE:
Includes index
CONTENTS:
Trust : the currency of Google -- The five ingredients of Google optimization -- How to reel in links -- Using time to gain trust -- The nuclear football -- Google AdWords as a complement to SEO -- Tracking your progress with search operators -- Google optimzation myths -- White hat versus black hat SEO -- Optimizing for Yahoo! and Bing -- Converting your SEO results into paying customers -- The intersection of social media and SEO -- The future of SEO.
SUBJECT:
| Google (Firm) |
| Electronic commerce |
| Internet searching |
| Web search engines |
| Success in business |