Winning together : the story of the Arsenal brand
INITIAL_TITLE_SRCH:
Winning together : the story of the Arsenal brand
AUTHOR:
Simmons, John
Simmons, Matt
ISBN:
9781904879602
PUBLICATION_INFO:
London : Cyan Books, c2006
PHYSICAL_DESC:
191 p. : ill.
SERIES:
Great brand stories arsenal
SERIES_TITLE:
Great brand stories arsenal
SUBJECT:
| Arsenal Football Club -- Public relations |
| Soccer teams -- England -- London -- Marketing |
| Brand loyalty |