Citizen marketers : when people are the message
INITIAL_TITLE_SRCH:
Citizen marketers : when people are the message
AUTHOR:
McConnell, Ben
Huba, Jackie
ISBN:
9781419596063
PUBLICATION_INFO:
Chicago, IL : Kaplan Pub., c2007
PHYSICAL_DESC:
xiv, 223 p. ; 24 cm
SUBJECT:
| Customer relations |
| Social media |
| Social media -- Economic aspects |
| Internet -- Social aspects |
| Interactive marketing |