Why we buy : the science of shopping
INITIAL_TITLE_SRCH:
Why we buy : the science of shopping
AUTHOR:
Underhill, Paco
ISBN:
9781416595243
EDITION:
Updated and revised
PUBLICATION_INFO:
New York [etc.] : Simon & Schuster Pbks, 2009
PHYSICAL_DESC:
xii, 306 p. ; 22 cm
GENERAL_NOTE:
Includes index
SUBJECT:
| Marketing research |
| Consumer behavior |
| Shopping |