Chaotics : the business of managing and marketing in the age of turbulence
INITIAL_TITLE_SRCH:
Chaotics : the business of managing and marketing in the age of turbulence
AUTHOR:
Kotler, Philip
Caslione, John A.
ISBN:
9780814415214
EDITION:
1st ed.
PUBLICATION_INFO:
New York : American Management Association, c2009.
PHYSICAL_DESC:
xiii, 206 p. : ill. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references (p. [191]-200) and index.
SUBJECT:
| Marketing |
| Management |
| Business cycles |
| Globalization |