Customer relationship management
INITIAL_TITLE_SRCH:
Customer relationship management
AUTHOR:
Cunningham, Michael J.
ISBN:
9781841122137
PUBLICATION_INFO:
Oxford : Capstone Publishing, 2002
PHYSICAL_DESC:
124 p.
SERIES:
Marketing ; 04
SERIES_TITLE:
Marketing ;
GENERAL_NOTE:
Includes index
SUBJECT:
| Customer relations -- Management |
| Relationship marketing |
| Customer relations -- Management -- Case studies |
| Electronic commerce |