Personality not included : why companies lose their authenticity-and how great brands get it back
INITIAL_TITLE_SRCH:
Personality not included : why companies lose their authenticity-and how great brands get it back
AUTHOR:
Bhargava, Rohit
ISBN:
9780071545211
PUBLICATION_INFO:
New York [etc.] : McGraw-Hill, c2008
PHYSICAL_DESC:
xiv, 300, [4] p. ; 22 cm
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Branding (Marketing) |
| Authenticity (Philosophy) |