Designing for growth : a design thinking tool kit for managers
INITIAL_TITLE_SRCH:
Designing for growth : a design thinking tool kit for managers
AUTHOR:
Liedtka, Jeanne
Ogilvie, Tim
ISBN:
9780231158381
PUBLICATION_INFO:
New York [etc.] : Columbia Business School Pub., 2011
PHYSICAL_DESC:
xiii, 227 p. : ill. ; 23 cm
GENERAL_NOTE:
Includes bibliographical references
CONTENTS:
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
SUBJECT:
| Creative ability in business |
| Organizational change |
| Success in business |