Optimal database marketing : strategy, development, and data mining
INITIAL_TITLE_SRCH:
Optimal database marketing : strategy, development, and data mining
AUTHOR:
Drozdenko, Ronald G.
Drake, Perry D.
ISBN:
9780761923572
PUBLICATION_INFO:
London [etc.] : SAGE Publications, 2002
PHYSICAL_DESC:
398 p.
SUBJECT:
| Marketing |
| Electronic commerce |
| Internet marketing |