Branding New York : how a city in crisis was sold to the world
INITIAL_TITLE_SRCH:
Branding New York : how a city in crisis was sold to the world
AUTHOR:
Greenberg, Miriam
ISBN:
9780415954426
PUBLICATION_INFO:
New York : Routledge, 2008
PHYSICAL_DESC:
xv, 326 p. : ill. ; 23 cm
SERIES:
Cultural spaces series
SERIES_TITLE:
Cultural spaces series
GENERAL_NOTE:
Includes bibliographical references (p. [307]-316) and index.
ABSTRACT:
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
SUBJECT:
| Corrective advertising -- New York |
| Advocacy advertising -- New York |
| Mass media and business -- New York |
| New York (N.Y.) -- Public relations |
| New York (N.Y.) -- Press coverage |
BIBSUMMARY:
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.