What Chinese want : culture, communism, and China's modern consumer
INITIAL_TITLE_SRCH:
What Chinese want : culture, communism, and China's modern consumer
AUTHOR:
Doctoroff, Tom
ISBN:
9780230340305
EDITION:
1st ed.
PUBLICATION_INFO:
New York : Palgrave Macmillan, 2012
PHYSICAL_DESC:
xiv, 258 p. : ill. ; 25 cm
GENERAL_NOTE:
Includes index
SUBJECT:
| Consumers -- China -- Attitudes |
| Consumers' preferences -- China |
| Marketing -- China |
| China -- Economic conditions -- 21st century |