Where good ideas come from : the natural history of innovation
INITIAL_TITLE_SRCH:
Where good ideas come from : the natural history of innovation
AUTHOR:
Johnson, Steven, 1968-
ISBN:
9781594487712
PUBLICATION_INFO:
New York : Riverhead Books, 2010
PHYSICAL_DESC:
326 p. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references and index
CONTENTS:
Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant.
ABSTRACT:
Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
SUBJECT:
| Creative thinking |
| Creativeness |
BIBSUMMARY:
Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.