Let's get real or let's not play : transforming the buyer/seller relationship
INITIAL_TITLE_SRCH:
Let's get real or let's not play : transforming the buyer/seller relationship
AUTHOR:
Khalsa, Mahan
Illig, Randy
ISBN:
9781591842262
EDITION:
Rev. and updated ed
PUBLICATION_INFO:
New York : Portfolio, 2008
PHYSICAL_DESC:
xx, 263 p. : ill. ; 25 cm
SUBJECT:
| Relationship marketing |
| Customer relations |
| Selling -- Psychological aspects |