Marketing metrics : 50+ metrics every executive should master
INITIAL_TITLE_SRCH:
Marketing metrics : 50+ metrics every executive should master
AUTHOR:
Farris, Paul W.
ISBN:
9780131873704
PUBLICATION_INFO:
Upper Saddle River, N.J. : Wharton School Pub., c2006
PHYSICAL_DESC:
xvi, 359 p. : ill. ; 25 cm
GENERAL_NOTE:
Includes bibliographical references (p. 335-337) and index
SUBJECT:
| Marketing research |
| Marketing -- Mathematical models |