How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
INITIAL_TITLE_SRCH:
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
AUTHOR:
Aitchison, Jim
ISBN:
9780470820551
PUBLICATION_INFO:
Singapore : John Wiley & Sons (Asia) Pte., c2002
PHYSICAL_DESC:
xviii, 411 p. : ill. ; 27 cm
SUBJECT:
| Advertising -- Asia |
| Advertising -- Pacific Area |
| Communication in marketing -- Asia |
| Communication in marketing -- Pacific Area |
| Advertising campaigns |
| Brand name products -- Management |