What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win
INITIAL_TITLE_SRCH:
What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win
AUTHOR:
Sander, Peter J.
ISBN:
9780071792745
PUBLICATION_INFO:
New York [etc.] : McGraw-Hill, 2012
PHYSICAL_DESC:
xx, 215 p. ; 22 cm
GENERAL_NOTE:
Includes index
CONTENTS:
Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand.
ABSTRACT:
Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business enviroment.
SUBJECT:
| Jobs, Steve, 1955-2011 |
| Apple Computer, Inc. -- Management |
| Leadership |
| Creative thinking |
BIBSUMMARY:
Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business enviroment.