Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
INITIAL_TITLE_SRCH:
Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
AUTHOR:
Teixeira, Joe
ISBN:
9780470641644
PUBLICATION_INFO:
Indianapolis, IN : Wiley Pub., 2010
PHYSICAL_DESC:
xxii, 434 p. : ill. ; 24 cm
GENERAL_NOTE:
Includes index
ABSTRACT:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
SUBJECT:
| Google AdWords |
| Google Analytics |
| Google Website Optimizer |
| Internet searching -- Statistical services |
| Web usage mining -- Computer programs |
| Internet users -- Statistics -- Data processing |
| Internet marketing |
BIBSUMMARY:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.