Consumer behavior
INITIAL_TITLE_SRCH:
Consumer behavior
AUTHOR:
Schiffman, Leon G.
Kanuk, Leslie Lazar
ISBN:
9780130841292
EDITION:
7th ed.
PUBLICATION_INFO:
Upper Saddle River, NJ : Prentice Hall, c2000
PHYSICAL_DESC:
xiii, 469, [28] p. : ill.
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Consumer behavior |
| Motivation research (Marketing) |