Customer sense : how the 5 senses influence buying behavior
INITIAL_TITLE_SRCH:
Customer sense : how the 5 senses influence buying behavior
AUTHOR:
Krishna, Aradhna
ISBN:
9780230341739
EDITION:
1st ed.
PUBLICATION_INFO:
New York, NY : Palgrave Macmillan, 2013
PHYSICAL_DESC:
xiii, 185 p. : ill. (some col.) ; 25 cm
GENERAL_NOTE:
Includes bibliographical references and index
ABSTRACT:
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
SUBJECT:
| Marketing -- Psychological aspects |
| Consumer behavior |
| Senses and sensation |
BIBSUMMARY:
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.