The entertainment marketing revolution : bringing the moguls, the media, and the magic to the world
INITIAL_TITLE_SRCH:
The entertainment marketing revolution : bringing the moguls, the media, and the magic to the world
AUTHOR:
Lieberman, Al
Esgate, Patricia
ISBN:
9780130293503
PUBLICATION_INFO:
Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
PHYSICAL_DESC:
xxxiii, 345 p.
SERIES:
Financial Times Prentice Hall books
SERIES_TITLE:
Financial Times Prentice Hall books
GENERAL_NOTE:
Includes index
SUBJECT_TERM:
SUBJECT:
| Mass media -- Marketing |