The shopper economy : the new way to achieve marketplace success by turning behavior into currency
INITIAL_TITLE_SRCH:
The shopper economy : the new way to achieve marketplace success by turning behavior into currency
AUTHOR:
Crawford, Liz
ISBN:
9780071787178
PUBLICATION_INFO:
New York [etc.] : McGraw-Hill, 2012
PHYSICAL_DESC:
xx, 250 p. : ill. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Consumer behavior |
| Customer loyalty |
| Internet marketing |