Marketing competences and strategic flexibility in China
INITIAL_TITLE_SRCH:
Marketing competences and strategic flexibility in China
AUTHOR:
Wang, Yonggui
Li-Hua, Richard, 1958-
ISBN:
9780230013506
PUBLICATION_INFO:
New York, N.Y. : Palgrave Macmillan, 2007
PHYSICAL_DESC:
xvi, 261 p.
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Industrial management -- China |
| Corporate culture -- China |
| China -- Commerce |