Become brilliant on the basics -- Stay enthusiastic -- Personal management skills : the inner game -- Personal management skills : the outer game -- Develop excellent product knowledge -- Analyze your competition -- Develop competitive advantage -- Develop an effective sales strategy -- Prospect like a professional -- Qualify your prospects -- The friendship factor -- Three keys to persuasion -- Make effective presentations -- Practice the power of suggestion -- Establish megacredibility -- Handle objections effectively -- Ask the customer to take action -- Provide excellent customer service -- Keep customers for life -- Manage your time effectively -- There are no limits!