Web analytics : an hour a day
INITIAL_TITLE_SRCH:
Web analytics : an hour a day
AUTHOR:
Kaushik, Avinash
Sterne, Jim
ISBN:
9780470130650
PUBLICATION_INFO:
Indianapolis, Ind. : Sybex, c2007
PHYSICAL_DESC:
xxxiii, 443 p. : ill. ; 24 cm
SERIES:
Serious skills
SERIES_TITLE:
Serious skills
GENERAL_NOTE:
With 1 CD-ROM
Includes index
ABSTRACT:
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing
SUBJECT:
| Web usage mining |
| Internet users -- Statistics -- Data processing |
| Internet marketing |
| Web site development |
BIBSUMMARY:
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing