"Rottenberg, cofounder and CEO of Endeavor, boldly presents a road map for taking great ideas to scale and making the entrepreneurial lifestyle work for you. According to the author, this is a great time to be an entrepreneur, since company loyalty is no longer rewarded with job security and a pension. Even if your ideas look nutty to others, focus on your dreams, advises Rottenberg. After all, mastering the art of entrepreneurship is about learning to take chances"-- Publisher.