Boom : marketing to the ultimate power consumer--the baby boomer woman
INITIAL_TITLE_SRCH:
Boom : marketing to the ultimate power consumer--the baby boomer woman
AUTHOR:
Brown, Mary, 1959-
Orsborn, Carol
Underhill, Paco
ISBN:
9780814473900
PUBLICATION_INFO:
New York : American Management Association, 2006
PHYSICAL_DESC:
xviii, 238 p. : ill. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references (p. 225-228) and index
SUBJECT:
| Women consumers |
| Consumer behavior |
| Marketing |
| Baby boom generation |