Introduction. Deliver the message / by Cees de Jong -- The magnetism of posters -- Turn of the 19th century and Art nouveau -- The Vienna Secession -- Plakatstil -- De Stijl and Constructivism -- The Bauhaus and the new typography -- Art deco -- Constructivism versus Expressionism -- World War II and aftermath -- International style and Expressionism -- Italian postwar posters -- The New York school -- Polish posters -- Students in revolt and pop culture -- A global exchange of ideas -- The poster as a personal artistic expression.